The Lofthouse

The Lofthhouse is a multi-purpose art space situated on the third floor of an old Industrial Revolution-era city building. Every month it promises to bring a variety of different creative events, workshops and discussions to the urban population of central Nottingham.

The main concept behind the brand was the idea of space. To represent that, we used two square-cut brackets, creating a negative white space in it’s centre, and then applied a variety of colours in a geometric pattern to represent the variety of activities the Lofthouse promotes.

Typographically, we kept things moving, using re-ordered characters in multiple configurations to symbolise how the space itself changes and adapts depending on the type of event that is active.

Since launch, the Lofthouse has quietly become a hidden gem of a hotspot on the local arts scene, and is expanding it’s programming over the next 12 months.