About Us

Your Difference Is The Difference

So, you’ve invested in Online Marketing, and the clever people you’re using have managed to get you a high organic ranking that’s backed up with a pay-per-click campaign which is funnelling some good traffic to your site. Job done, right? Just sit back and let those clicks convert.

Well, that’s really only half the battle. Online Marketing ‘leads the horse to water’, but it’s Brand that decides whether that horse drinks or not.

In a competitive market, often your brand – what you say about yourself and how you go about saying it – is the only discernible difference between you and your competition. On a crowded shop shelf or a search page rich in relevant results, a customer is going to look to simplify the choice as much as possible, and they’re not going to see that great, unique selling point if they don’t see it in the right context, and they’re not going to come back at the end of their decision-making if they don’t remember you.

We’re not just talking about a pretty little logo, we’re talking your entire show. In our line of business, there is a single truth:

The presentation of the message is as important as the message itself.

That’s where we come in.

Secret Identity specialises in the creative – the ‘why didn’t WE think of that?’ moments, the ‘I really want THAT’ moments. We’ll always believe any product or service can be elevated with engaging visuals and engaging with a client base in an authentic, relatable manner that stands out in the noise of commerce.

Because a little difference can be all the difference.

Because some secrets are worth sharing.